Kelly's CSIT 155 - Fall 2020 Class Blog

     Hello everyone! I hope you are all having a wonderful week.       For my advertisements I decided to use Instagram and Twitter because these are the top two platforms I use the most for social media marketing. I feel like because my channel is still small, brand awareness is the best objective to focus on for my advertisements. If my advertisements are successful, I should be able to reach a whole new group of viewers, followers, and hopefully subscribers.      I tried to be as specific as possible with the target audiences for the advertisements. I used video for Instagram because I felt like it would do well on this platform, being that it is a visual based platform. For my Twitter ads, I used a gif and an icon that best highlight my personality and brand.      For my Instagram ad, I chose to use a clip from one of my old streams. The clip has a comedic moment in it and also showcases a bit of my personality. Here i...

     Advertising on social media is very common in today's technological world. With users signing up for social media platforms every day, businesses are making the move from traditional advertisements to advertising on these platforms. This week I analyzed the types of advertisements that are posted on Facebook and other forms of social media.     Businesses have gained an advantage of reaching more customers/clients online that they normally wouldn't if they used traditional advertising. Thanks to the social media algorithms, businesses have had an easier time to promote themselves on social media. Facebook makes advertising beneficial for both the user and the business. From the users' standpoint, users have the option of removing any advertisements that do not apply to them. This is excellent because it prevents users from getting annoyed with advertisements they don't want to see. From the businesses' standpoint, Facebook allows businesses to pay for ...

Social media is such a powerful tool to have right now to promote your business/brand. I find it to be essential for content creators to utilize social media as much as possible. By using social media, it helps businesses gain exposure from different users and audiences online. Finding the right social media platforms is the most important thing to consider. Diversifying your content is a great way to branch out to other audiences, but it is important to do what works! Although it is best to explore with different platforms, stick to the ones that really work for your brand. This can be determined based on your  post insights/analytics. It's not worth spreading yourself out too thin on various social media platforms if the content does not work for a particular platform. I spent this week focusing on social media platforms that could help me reach more viewers for my Twitch channel. These platforms include Tiktok and Youtube. The first social media platform I looked into was Tiktok...

As a company, it is important to evaluate what social media platforms are effective in marketing your brand. Based on your analytics, you also need to assess which platforms are going to reach more people in your target audience. For my brand, I specifically looked for what platforms would benefit my brand the most (Instagram, Twitter, and Youtube). After doing extensive research, I have learned which platforms work the best for me and my business. I also discovered how each social media platform could be effective for businesses depending on the business's goals. LinkedIn is a social media platform used to share information about work opportunities, available positions, and future employment opportunities. It is geared towards people making connections with one another and to gather company employees. I found that this platform is a great tool for people looking for new employment opportunities. It mainly focuses on assisting the user in making work connections and allows them to ...

The blogs that I commented on are: Izzy Brown: https://csit155-fa20-izzyb.blogspot.com/2020/10/email-marketing-week-10-part-a.html?showComment=1604363232806#c8536157832644935774 Jazmin Cueva: https://csit155-fa20jcueva.blogspot.com/2020/10/week-10-email-marketing.html?showComment=1604363467443#c2280557709282382942 Karin O'brien: https://csit-155-fa20-karino.blogspot.com/2020/10/week-10-email-marketing-this-is-how-i.html?showComment=1604363849236#c6443912981870740689