Week 13 Post 1: Online Advertising Analysis

    Advertising on social media is very common in today's technological world. With users signing up for social media platforms every day, businesses are making the move from traditional advertisements to advertising on these platforms. This week I analyzed the types of advertisements that are posted on Facebook and other forms of social media.

    Businesses have gained an advantage of reaching more customers/clients online that they normally wouldn't if they used traditional advertising. Thanks to the social media algorithms, businesses have had an easier time to promote themselves on social media. Facebook makes advertising beneficial for both the user and the business. From the users' standpoint, users have the option of removing any advertisements that do not apply to them. This is excellent because it prevents users from getting annoyed with advertisements they don't want to see. From the businesses' standpoint, Facebook allows businesses to pay for ad space which would help them reach more users. 

    One of the big things I noticed is that most of the advertisements are geared towards my interests or Google searches. If this is the case, advertisements are shown on users' news feeds based off of the users' interests. Most of the advertisements also use video content. Video content really captures viewers' attention when they are scroll through their news feed. I tend to find myself stopping to observe what the video is trying to advertise. Another element that catches my attention is when the business uses an eye-catching image for their advertisement. The advertisements' calls to action are often to purchase their products or to learn a new skill through their program. All links go to the businesses' website. After clicking the link, users are directed to a webpage where they could sign up for the program that was advertised or browse through the businesses' online store.

    Online advertising is bigger than ever in the world we live in today. Because social media is used very often, advertising on social media has become more effective than traditional advertising. By placing advertisements on social media platforms, businesses have been able to gain exposure from larger groups of people. As a result to this wonderful opportunity of exposure, advertisements will introduce users to their business website and hopefully attract new customers/clients.

Comments

Post a Comment

Popular posts from this blog

Week 2 B: Business Research

Hello everyone! I am a Twitch streamer when I am not studying and working and would love to make content creation a full-time business further down the line. Below, I researched content creators that I highly look up to. I analyzed how they use social media, what seems to work for them, and their numbers for the social media accounts. Let's dive in! Ashnichrist https://streamcoachbook.com/ and https://www.twitch.tv/ashnichrist Ashley (Ashnichrist) is a partnered Twitch streamer and content creator that made her business by helping other streamers pursue their dreams in the industry. Her primary goal with her business is to help small streamers succeed in streaming as a source of income. With the knowledge she has learned over the years, she has created books and workbooks to help others succeed in the streaming industry. Her books provide all the information she had learned from branding, marketing, being an influencer, etc. She is also a successful Youtuber that shares tips and tr
Read more

Week 10 Post 1: Email Marketing

      Email newsletters are an effective tool to share business news with your clients. I believe newsletters should be sent out at least once a month, although I fear that may not be enough. Once I start to fully understand what my community wants to see, I might increase my email activity to twice a month (depending on the amount of news needed to be shared). I've seen businesses send constant emails about their business and if it does not appeal to me, I typically delete them. If it gets to be too much, I would unsubscribe from their mailing list. I am hoping that my emails will not cause my viewers to unsubscribe from my newsletter.     For the type of emails that will be sent out, I would love to include stream news (what game I am currently playing, planned events, etc). I want to start doing charity streams each month. These email newsletters would be a great way to announce what charity we (as a community) have selected to donate to for the month. Further down the line, I w
Read more

Week 9 Post 1: Blogging for Business

Humans want to feel a connection and to feel understood. Adding a personal touch helps your business because it shows people that you are just as human as they are. Your audience will be able to tell if a human with real emotions is writing this post, as opposed to straight forward information about your product. You want your content to have emotion because you want to attract new customers. The best way to do that is by being your best, organic self. Adding emotions to your content adds personality to your brand. People search for a variety of things on the Internet (typically with the trusty Google). People search online for things that they are interested in. These things include: learning something new, wanting to purchase a product, or to research just about anything. When there is a personal touch to a post, people are more inclined to purchase a product because they have a human response to the post. Adding a personal touch to your social media content is an excellent way
Read more