Week 8 Part 2: Discoveries Using Instagram

    This week we explored using Instagram with hashtags. I posted 3 times this week: one on Friday, another on Saturday and one earlier today. For these posts, I used videos from my streams and an image of myself. I find myself still trying to figure out which types of posts are most effective for my followers.

    Most of my hashtags are specific to my business. For my video posts, I included a hashtag that included the title of the video game I was playing. I figured that hashtag may help with potential reach to users. The hashtags I used were: #gamegirl, #selfcare, #findingmyconfidence, #twitchstreamer, #femalestreamer, #twitch, #womeningaming, #darq, #twitch, #spooktober, and #psychologicalhorror. I found the hashtags I used by looking at other streamers' hashtags for inspiration. I also included some hashtags related to self-care and self-confidence for one of my posts. I also found it interesting that the hashtag #gamegirl seemed to help reach more users than the other hashtags I planned to use. 

    I discovered that my post on Saturday seemed to get more likes than the post on Friday; however, I do believe my timing for all of my posts are off. I do not recall when I had posted these, but they were posted in the middle of the day or closer to the evening. After discovering this, I should start posting in the morning so users have more time to think about it and could respond accordingly to the posts. 

    Overall, I do believe Instagram is a potential social media platform that will be effective for my business. Because my business is related to my streaming channel, I think Instagram would be a great place to post fun clips from previous streams. Timing is crucial when it comes to posting your content. I also learned that the content needs to affect the followers somehow. It needs to have some sort of value to them. With this in mind, I need to examine my posts and determine if they will be engaging to my followers enough to compel them to comment or like. I plan to continue using Instagram for my business and will continue to explore with different types of posts.

Comments

Post a Comment

Popular posts from this blog

Week 10 Post 1: Email Marketing

      Email newsletters are an effective tool to share business news with your clients. I believe newsletters should be sent out at least once a month, although I fear that may not be enough. Once I start to fully understand what my community wants to see, I might increase my email activity to twice a month (depending on the amount of news needed to be shared). I've seen businesses send constant emails about their business and if it does not appeal to me, I typically delete them. If it gets to be too much, I would unsubscribe from their mailing list. I am hoping that my emails will not cause my viewers to unsubscribe from my newsletter.     For the type of emails that will be sent out, I would love to include stream news (what game I am currently playing, planned events, etc). I want to start doing charity streams each month. These email newsletters would be a great way to announce what charity we (as a community) have selected to donate to for the month. Further down the line, I w
Read more

Week 2 B: Business Research

Hello everyone! I am a Twitch streamer when I am not studying and working and would love to make content creation a full-time business further down the line. Below, I researched content creators that I highly look up to. I analyzed how they use social media, what seems to work for them, and their numbers for the social media accounts. Let's dive in! Ashnichrist https://streamcoachbook.com/ and https://www.twitch.tv/ashnichrist Ashley (Ashnichrist) is a partnered Twitch streamer and content creator that made her business by helping other streamers pursue their dreams in the industry. Her primary goal with her business is to help small streamers succeed in streaming as a source of income. With the knowledge she has learned over the years, she has created books and workbooks to help others succeed in the streaming industry. Her books provide all the information she had learned from branding, marketing, being an influencer, etc. She is also a successful Youtuber that shares tips and tr
Read more

Week 1: Why I chose my theme

     I chose my theme because I really enjoy the color scheme of blues and purples. I figured this would work best because this is the color scheme that I use on my Twitch channel. I really liked how simple the layout looked! I also found a space image in the settings section that also drew me in. Space has always been an interest of mine but I find myself appreciating the aesthetic of images like this (my mouse pad has a very similar image as this one). I feel as though I will end up changing my theme throughout the course once I get a full understanding of how I want to market myself to people.    The first social media platform that I signed up for was Friendster.com. I was never active on that site because I had no clue how to navigate through it. It wasn't until my middle school years when my cousin signed me up for Myspace.com. Myspace made it very easy to navigate through. The one thing I did not like about it was the use of a bulletin board. Although this could have been us
Read more