Week 4 Post 2: Jumpingkellybean's Target Market

Jumpingkellybean is an entertainment channel where she promotes good vibes, community, and using your voice. The main objective of the channel is to entertain viewers with her quirkiness, but to also encourage a safe space for anyone and everyone to join in the fun (whether it is gaming with her or talking in the chat). She wants to encourage people to use their voice for good, as well as inspire women to participate freely in the gaming community without any form of discrimination.

With this company, Kelly pushes towards acceptance of others, the normalization of mental health, and giving back to the community and those in need.

With this mission, Jumpingkellybean's target market is gamers in their early 20s to mid 30s that enjoy story-telling, and are drawn to making a positive impact in the world.

A customer of Jumpingkellybean is looking for one of the following things: a place to promote their streaming channel, a loving community where they can find support, and a safe place to be themselves and escape from the real world.

With this target market full of individuals seeking to motivation, inspiration, and entertainment, I plan to make my social media accounts very lively and hope to make an impact with my content.

The social media accounts will be full of entertainment, as well as posts displaying a day in the life of me. These posts would be more personable for viewers to feel more connected to her. She also wants to include posts about self-care as well as mental health awareness posts. Mental health has played a huge part in her life this past year and JumpingKellybean really wants to be able to help viewers in any way that she can. The accounts will be a source for entertainment, awareness, and inspiration/motivation. 

The target market will be young and empowered people looking for an opportunity for a supportive community, an entertaining viewing experience, and a wonderful connection with the streamer.

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