Week 2 B: Business Research

Hello everyone!

I am a Twitch streamer when I am not studying and working and would love to make content creation a full-time business further down the line. Below, I researched content creators that I highly look up to. I analyzed how they use social media, what seems to work for them, and their numbers for the social media accounts. Let's dive in!

Ashnichrist

https://streamcoachbook.com/ and https://www.twitch.tv/ashnichrist

Ashley (Ashnichrist) is a partnered Twitch streamer and content creator that made her business by helping other streamers pursue their dreams in the industry. Her primary goal with her business is to help small streamers succeed in streaming as a source of income. With the knowledge she has learned over the years, she has created books and workbooks to help others succeed in the streaming industry. Her books provide all the information she had learned from branding, marketing, being an influencer, etc. She is also a successful Youtuber that shares tips and tricks about the business aspects of the live-streaming industry. 

The social media she uses are Youtube, Twitter, Instagram, and Facebook. The links can be found when you search "Ashnichrist" on Google.

She is very active on Twitter where she posts at least once a day. She also communicates with others through Twitter replies. Ashley's last Youtube video was just a few hours ago and it appears that she posts a new video at least two or three times a week. Her last Instagram post was three days ago but before that her posts appear to be frequent as well. Her last Facebook post was five days ago.

Youtube - 29.7k followers
Twitter - 22.2k followers
Twitch - 16.2k followers
Instagram - 13.9k followers
Facebook - 716 followers

Ashley mostly uses Youtube, Twitter, and Instagram which definitely assists in her reaching out to other audiences. With a good handful of the gaming community already on Youtube and Twitter, it makes it easy for her to grab more attention from other streamers/gamers. Ashley appears to communicate really well with her Twitter and Youtube more than her Instagram. Her Instagram is used more to show followers a sneak peek of big projects that she is working on. Her posts are also used to advertise her products.

Friskk

https://www.twitch.tv/friskk and Twitter account: https://twitter.com/friskkmkay

Friskk (Cassandra) is a partnered Twitch streamer, voice actress, and show host. She uses her Twitch channel as her business in the form of entertainment while attracting a certain niche in the gaming community (Dead by Daylight). Her primary game is Dead by Daylight so viewers can expect this when they hop onto her channel.

The social media she uses are Twitter, Instagram, Youtube, and Tiktok. The links are found as a pinned tweet on her Twitter page. Her Twitter and Instagram is displayed under her "About Me" section of her Twitch channel.

She is very active on Twitter, posting multiple times throughout the day. Her recent post was a few hours ago. Her last Youtube video was a week ago. It appears that her Youtube video is an entertainment channel as she includes videos of parody songs, reaction videos, and voice reels for her voice acting. Friskk's last Instagram post was posted one day ago. Her last Tiktok was posted August 29, 2020.

Twitter - 13.3k followers
Instagram - 3,051 followers
Youtube - 1.63 followers
Tiktok - 5,673 followers

Friskk appears to mostly use Twitter and Instagram as her main social media sources. She uses her Twitter as a way to bring viewers to her stream whenever she goes live. She uses a variety of methods to create inviting, fun posts (uses videos, pictures, etc). She also uses this platform to vocalize her values and her opinions on what is happening in the world. Her Instagram appears to be used as a way to show behind the scenes of projects she is working on or to post images of her pets (people like a good dog picture!).

Jacksepticeye

https://jacksepticeye.com/,  https://topofthemornincoffee.com/, and https://www.twitch.tv/jacksepticeye

Jacksepticeye (Sean) is a entertainment Youtuber and Twitch streamer from Ireland. His website is where viewers and fans and purchase merchandise from t-shirts to masks. The second website is for his coffee company that he created recently. He plays a variety of gamers and is popular for his reactions to them. By playing a variety of games, I feel like he has a higher chance of attracting more people. I think his selling point definitely has to be his outgoing personality.

The social media that Sean uses are Instagram, Twitter, Youtube, and Facebook. The link to his Instagram is found on the website. The rest of the links can be found when you type in "Jacksepticeye" on Google. Jack's Youtube, Instagram, and Twitter is displayed under his "About Me" section of his Twitch channel.

Jacksepticeye appears to be very active on Twitter and Youtube. Sean's last Twitter post was just a few hours ago. He uses his Twitter as a way to communicate with others through his posts and comments on other people's posts. His last Instagram post was three days ago. The post was a well-shot image of himself. His last Youtube video was posted one day ago where he is playing a game with another big Youtuber. His Youtube channel is an entertainment channel where he includes playthroughs of games he is playing, reaction videos, meme talk, etc.

Instagram - 6.9M followers
Youtube - 24.7M followers
Twitter - 6.1M followers
Facebook - 432,700 followers

Jacksepticeye's main social media platforms are Twitter and Youtube. He uses his Twitter as a way to communicate with others through his posts and comments on other people's posts. It appears that most of his posts consist of retweeting a post he had seen on another Twitter page and adding his comments to the post. He also tends to post short videos of him live on Twitch to bring viewers to his channel. Top of the Mornin Coffee is advertised in his Twitter and Instagram bios. His Youtube is very active as he creates a ton of different videos as a source of entertainment for his viewers.

 

Dodger

https://dodgercoffeeco.com/ and https://www.twitch.tv/dexbonus

Dodger is another entertainment Twitch partner that created a coffee and tea company. She is also a variety streamer and uses her stream to promote unity among her community and coffee. She drinks coffee on her streams often so it makes sense that she would create a coffee line. 

The social media that Dodger uses for her coffee and tea company are Twitter, Facebook, Instagram. She also includes promotion of her company on other social media accounts that are in relation to her Twitch channel. The social media accounts for her coffee and tea business are located when you type in "Dodger Coffee Co." on Google. Dodger's other socials are Twitter, Instagram, and Youtube. The social media accounts could be located when you type in "Dodger streamer" on Google. Dodger also displays her Twitter and the website to Dodger Coffee Co under her "About Me" section on her Twitch channel.

Business Socials:
Twitter - 9,974 followers
Facebook - 1,207 followers
Instagram - 5,038 followers

Dodger's Socials:
Twitter - 422.5k followers
Instagram - 107k followers
Youtube - 783 followers

It appears that Dodger is mostly active on Twitter. Her last post on Twitter was less than a day ago. Dodger's tweets include a variety of things: retweets, posts about her daughter, announcements of when she is going live on Twitch, pictures, etc. She also seems to communicate with her community often on Twitter by commenting on tweets. Her last post on Instagram is dated May 24, 2020. Her last post on Youtube was last year.

CinnamonToastKen

https://www.twitch.tv/cinnamontoastken

CinnamonToastKen (Ken) is a partnered Twitch streamer and content creator on Youtube. His content consists of silly memes with the main goal of entertaining others while also enjoying playing video games. He appears to be a variety streamer, which assists in attracting a larger audience. His content can be a little odd at times but it is definitely with the intention to gain some laughs.

The social media that Ken uses are Youtube, Twitter, Instagram, and Facebook. The social media accounts can be found on Google when you type in "Cinnamontoastken". His Twitter and Youtube are displayed on his "About Me" section of his Twitch channel.

Youtube - 3.4M followers
Instagram - 736k followers
Twitter - 3.1M followers
Facebook - 437,699 followers

It seems to me that Youtube and Twitter are Ken's main social media platforms. His last Youtube video was posted less than a day ago. His Youtube videos appear to be posted almost daily with an occasional few days off in between some videos. His last Twitter post was also less than a day ago. The tweets are also a few days apart from each other occasionally. His last Instagram post was four days ago. His last Facebook post was December 15, 2018.

Overall, I learned how important using Twitter is. Everyone I have researched is very active on Twitter, which makes me realize how much I need to learn how to effectively use it. I also learned that Youtube seems to be a bigger social media platform than I expected. As a content creator, it is important to be somewhat big on Youtube because of how often videos pop up on Google searches. By making content relatable and searchable, these streamers have been able to gain more followers for their business through Youtube. It's so interesting how content creation as a business seem to revolve around Youtube and Twitter (occasionally Instagram for the personal touch) as a way to branch out to other people.