Hello everyone! I hope you are all having a wonderful week. For my advertisements I decided to use Instagram and Twitter because these are the top two platforms I use the most for social media marketing. I feel like because my channel is still small, brand awareness is the best objective to focus on for my advertisements. If my advertisements are successful, I should be able to reach a whole new group of viewers, followers, and hopefully subscribers. I tried to be as specific as possible with the target audiences for the advertisements. I used video for Instagram because I felt like it would do well on this platform, being that it is a visual based platform. For my Twitter ads, I used a gif and an icon that best highlight my personality and brand. For my Instagram ad, I chose to use a clip from one of my old streams. The clip has a comedic moment in it and also showcases a bit of my personality. Here is a preview of what it would look like on Instagram stories. I a
Humans want to feel a connection and to feel understood. Adding a personal touch helps your business because it shows people that you are just as human as they are. Your audience will be able to tell if a human with real emotions is writing this post, as opposed to straight forward information about your product. You want your content to have emotion because you want to attract new customers. The best way to do that is by being your best, organic self. Adding emotions to your content adds personality to your brand. People search for a variety of things on the Internet (typically with the trusty Google). People search online for things that they are interested in. These things include: learning something new, wanting to purchase a product, or to research just about anything. When there is a personal touch to a post, people are more inclined to purchase a product because they have a human response to the post. Adding a personal touch to your social media content is an excellent way
Email newsletters are an effective tool to share business news with your clients. I believe newsletters should be sent out at least once a month, although I fear that may not be enough. Once I start to fully understand what my community wants to see, I might increase my email activity to twice a month (depending on the amount of news needed to be shared). I've seen businesses send constant emails about their business and if it does not appeal to me, I typically delete them. If it gets to be too much, I would unsubscribe from their mailing list. I am hoping that my emails will not cause my viewers to unsubscribe from my newsletter. For the type of emails that will be sent out, I would love to include stream news (what game I am currently playing, planned events, etc). I want to start doing charity streams each month. These email newsletters would be a great way to announce what charity we (as a community) have selected to donate to for the month. Further down the line, I w
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